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Conference
June 9 - 12, 2025
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2025 AICPA & CIMA Engage Conference

Join GRF at the 2025 AICPA & CIMA Engage Conference.

Featured Presentations

How Diversity, Equity, and Inclusion Became Critical Components of GRF’s Business Success

June 11, 2025 | 9:00 AM – 9:50 AM PDT | Featuring Trevor Williams

While DEI is often viewed through the lens of social justice, morality, and has unfortunately come under recent attack as divisive, what we cannot deny is the necessary and compelling business case for advancing diversity, demonstrating equity and creating a culture of inclusion in the workplace. The benefits are clear. This session will show how DEI practices are critical for business success and growth and provide examples of how focusing on DEI directly impacts business outcomes. Also included in this session, GRF CPAs & Advisors will share its DEI journey and strategies that have helped them improve overall business performance.

Revolutionizing Client Advisory Services: Harnessing AI for Unparalleled Impact

June 11, 2025 | 3:00 PM – 4:15 PM PDT | Featuring Elinor Litwack

In the fast-paced world of accounting, offering robust client advisory services often competes with the challenge of finding adequate time and resources. The pressure to manage existing workloads while providing strategic advice can be overwhelming. Enter generative AI—an innovative solution poised to transform how advisory services are delivered. This session will delve into how generative AI can alleviate the time constraints faced by accountants and enhance the delivery of insightful, value-added advisory services. Attendees will explore practical applications of generative AI in analyzing client data, generating actionable insights, and automating routine advisory tasks. By leveraging these advanced tools, accounting professionals and their teams can unlock new growth opportunities, scale their advisory services, and deliver more personalized, impactful guidance to their clients.

Speakers

Trevor W. Williams, CPA

Partner, Audit, and Director, Diversity, Equity & Inclusion

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Elinor Litwack, CPA

Partner, Outsourced Accounting & Advisory Services

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